Fulcrum

Fulcrum Wheels is a Campagnolo-owned Italian component company that produces premium wheelsets for both mountain and road cycling. They strive to improve wheel and brake technologies and leave their mark on the cycling world. Some brilliant ideas from their tech lab include:

• 3Diamant Brake Surface Treatment - a carbon fiber coating on the rims of road wheelsets that cut out the "breaking-in" period
• CULT - Precision-machined ball bearings tested to be 9 times smoother than standard bearings
• Two-To-One Spoke Ratio - Keeps wheels balanced when under stressess of acceleration and braking, prolonging life (of you and the wheel)
• Plasma Electrolytic Oxidation - Advanced chemical treatment of alloys that improves hardness and wear resistance

 
"Fulcrum Wheels s.r.l. uses only ultralight materials such as aluminium, carbon fibre, and polyaramide, while paying careful attention not to diminish the wheel's strength."