Giro

Giro is a helmet and apparel company from Santa Cruz, California. They give credit to their hometown as being a source of inspiration behind their free-thinking business plan. They keep things simple, and if they're going to do something they're going to do it right.

 
"Giro comes from a unique place. Counter intuitively, it turns out that Santa Cruz, a place where business shuts down when the surf is up, has proven to be a powerful entrepreneurial incubator."