Soma Fabrications is looking to blow open the bicycle market by giving the mic to the people. They listen to the smallest of bike shops in an effort to provide to what daily cyclists need. The Soma team is a lot of fun, and they also have a huge inventory of components, tools and accessories for every part of the bike anatomy.
No assembly required: Soma also sells complete bikes for the urban environment.
Local bike mechanic from Citizen Chain in San Francisco, Sasha, goes through the tools he carries with him when he rides.